About Me
With over a decade of experience, I have refined my expertise in creating engaging online experiences that resonate deeply with audiences. My approach combines storytelling, design, and technical skill to craft digital journeys that not only captivate but also leave a lasting impression. My dedication lies in developing compelling narratives and optimizing user interfaces for accessibility, ensuring every aspect of the digital experience is seamless and engaging. My passion is to empower users, sparking their interest and guiding them on an unforgettable digital journey.
Experience
Web Content Strategist
From 2020-01 to present at University of Kentucky, Lexington, KYAs a seasoned web content strategist in central marketing, I was dedicated to shaping captivating online experiences that catered to a diverse audience, including prospective students, current scholars, and cherished alumni within the university community. My role involved a meticulous blend of storytelling, information architecture, and digital marketing techniques to craft compelling narratives and foster meaningful engagement. Through innovative content strategies, I was committed to bridging the gap between academic aspirations and the rich tapestry of university life, leaving a lasting impression on every digital visitor.
Multimedia Specialist
From 2015-09 to 2020-01 at UK College of Public Health, Lexington, KYI played a pivotal role in enhancing the digital presence of both academic departments and diverse research units. My responsibilities encompassed website optimization, captivating photography, and engaging videography, enabling me to spotlight the vital work conducted across the College. Through multimedia storytelling, I had the privilege of showcasing the academic excellence and groundbreaking research initiatives that define our institution.
Graphic Artist Sr.
From 2011-08 to 2015-09 at UK Auxilary Services, Lexington, KYIn my prior role as a graphic artist, my creative endeavors spanned a wide spectrum, where I specialized in crafting digital graphics tailored for diverse platforms. Whether it was designing eye-catching visuals for social media campaigns, producing compelling printed ads, banners, and flyers, or creating informative content for student affairs and dining establishments, I was dedicated to translating ideas into visually captivating realities. With an artful touch, I brought life and vibrancy to every project, leaving a lasting impact on both digital and physical realms.
Part-time Dining Services Customer Service
From 2006-09 to 2011-08 at UK Auxilary Services, Lexington, KYHelped ensure customer satisfaction to maintain the success of departmental marketing campaigns.
Education
Bachelor of Arts, Anthropology
2006 to 2011 at University of Kentucky, Lexington, KY
- Google Analytics Certification
- Member, HighEdWeb Association
- Member, Drupal Association
- Senator, EVPFA Sector, University of Kentucky Staff Senate
- Co-Chair, LGBTQ+ Employee Affinity Group
Skills
- Web Design
- UI/UX Design
- Graphic Design
- HTML/CSS
- Content Strategy
- Copywriting
- SEO Optimization
- Social Media Management
- Digital Marketing
- Analytics
- CMS Proficiency
- E-commerce Integration
- Multimedia Production
- Prototyping and Wireframing
- Problem Solving
Presentations
Empowering Student Success: A Digital Gateway to Tailored Services
HighEdWeb Association Annual Conference, (Proposed) October 2024
In collaboration with the Office of Student Success, we developed a web application that consolidates all student services into a user-friendly platform, featuring a faceted and filterable interface. This presentation covers the design and implementation journey, emphasizing the app's impact on enhancing student engagement and success. We highlight how this digital gateway empowers students by providing easy access to essential resources, from academic support to wellness services, illustrating the pivotal role of technology in fostering educational success.
What Were They Thinking?!? Using Property Charters to help the right people follow the plan
HighEdWeb Association Annual Conference, October 2022
Our presentation details the implementation of a content strategy via web property charters across university departments, aligning departmental actions with university-wide strategies. These charters define each web property’s purpose, audience, and governance, ensuring strategic consistency and clarity. We discuss the impact of these charters in streamlining communication and enforcing best practices, ultimately facilitating a unified digital presence. This approach simplifies digital strategy for academic units, guiding stakeholders to effectively align with the institution's objectives.
Leveraging content management framework for assessment compliance and reducing faculty burden
Association for the Assessment of Learning in Higher Education Conference, June 2017
The syllabus, a crucial link between course artifacts and program assessment, often viewed as a burdensome task by faculty, was streamlined through a three-phase compliance system: a standardized template, a course-specific shell, and a content management tool. This approach not only aimed to ease the syllabus creation process, maintaining faculty standards but also ensured efficient, accessible, and compliant documentation for public health accreditation. Our presentation highlights the system's role in fostering faculty engagement and providing a comprehensive historical record.